Acknowledged with the esteemed Silver Addy award, the Talking Parents brand embarked on an initiative to enhance its social media presence and engagement while infusing a more relatable human element into its identity. As part of this strategic endeavor, I made a concerted effort to consistently brand all social media posts and infuse them with aspects of humanity and humor, aiming to establish a deeper connection with the brand's customer base.
Within this project scope, my role was to craft compelling images aligned with the brand's vision of humanizing its social media presence. Working closely with leadership to align visual content with planned social posts, I strategically created visuals that resonated with the audience, fostering a more personal and relatable connection with Talking Parents' customers.
